Michael Wrigley is General Manager for Verticurl in EMEA, where he and his team support a wide range of enterprise clients to identify, implement, operate and optimise their data and marketing technology platforms. These platforms are used to enhance every step of the buying journey to drive measurable consideration and revenue for his clients’ products and services.

Michael works predominantly across the finance, technology and manufacturing sectors, representing clients including HSBC, Samsung, EY and LinkedIn. He’s experienced the complexities of selling to global enterprises and getting into the minds of fickle consumers.